SBI PO Question Paper 2013- GK Download

State Bank of India PO Exam Solution 2013 pdf Download

41. Leads can be best sourced from:
a) Foreign customers
b) Yellow pages
c) Dictionary
d) List of vendors
e) Local supply chains

Answer: (b)

42. A successful marketing person requires one of the following qualities:
a) Empathy
b) Sympathy
c) Insistence
d) Aggressiveness
e) Pride

Answer: (a)

43. Innovation in marketing is same as:
a) Abbreviation
b) Communication
c) Creativity
d) Aspiration
e) Research work

Answer: (c)

44. Market segmentation can be resorted to by dividing the target group as per:
a) Income levels of customers
b) Age of the employees
c) Needs of the sales person
d) Marketing skills of the employee
e) Size of the organisation

Answer: (a)

45. Post-sales activities include:
a) Sales presentation
b) Customer feedback
c) Customer identification
d) Customer apathy
e) Product design

Answer: (b)

46. The USP of a product denotes:
a) Usefulness of the product
b) Drawbacks of a product
c) Main fucntions
d) Number of allied products available
e) High-selling features of a product

Answer: (e)

47. The competitive position of a company can be improved by:
a) increase the selling price
b) reducing the margin
c) ignoring competition
d) increasing the cost price
e) understanding and fulfilling customers' needs

Answer: (b)

48. Value added services means:
a) Low Cost products
b) High Cost products
c) At par services
d) Additional services for the same cost
e) Giving discounts

Answer: (d)

49. The target market for Debit Cards is:
a) All existing account-holders
b) All agriculturists
c) All DSAS
d) All vendors
e) All outsourced agents

Answer: (a)

50. A good Brand can be built up by way of:
a) Customer grievances
b) Break-down of IT support
c) Old age
d) Large number of products
e) Consistent offering of good services

Answer: (e)